January 2011

The BreakAway Advantage -- equipping people to tackle the challenges of BIG GROWTH

Doug Berger
Managing Director
doug@innovate1st.com

  The Thought Column . . . . . . . . . . . . . . . . . . . . . . . .

eXtreme Innovation with
- Alberto Savoia, Innovation Champion, Google
- Jeremy Clark, President, FXX

Alberto and Jeremy discuss guiding principles of eXtreme Innovation. Topics include: going beyond prototyping to pretotyping; production development cycles in hours not months; follow the innovators not the ideas.


    
Interviews and Articles . . . . . . . . . . . . . . . . . . . . .

Jon Bidwell
Chief Innovation Officer
Chubb Group of Insurance Companies

Jon discusses the deployment of a worldwide innovation platform to engage employees and distribution partners in the development of new products and services.

Randall Beard
Global Head - Advertiser Solutions
Nielsen

Randall discusses key trends in advertising and new developments in measuring effectiveness. Topics include the use of digital and social media and real-time measurement. He debunks some of the myths about viral marketing.

 


Regular Features . . . . . . . . . . . . . . . . . . . .

INNOVATE Speaks
Webinar: New Tools for BreakAway Thinking--- click to view
Webinar: BreakAway Approaches to Sales--- click to view

 

The INNOVATE Resource Library
- The One Hour Breakthrough by Doug Berger (excerpt)

Innovation Conferences
- BRITE 11: Brands, Innovation, Technology | March 2-3 | NYC
- Breakthrough Innovation | March 16-18 | Barcelona
- 5th Annual Open Innovation | April 11-13 | Philadelphia
- Front End of Innovation | May 16-18 | Boston


Check out our New-to-the-Company Growth Workshop. It is helping corporations to crack the code on commercializing organic growth from non-traditional sources.

For more information about INNOVATE and The Innovators ezine contact Jaymie Berger, +1.732.564.9145 or Jaymie@innovate1st.com

 
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