Thought-Provoking Books, Articles and Research Reports
Key finding from the annual survey of senior executives.
Interview in Business Week June 15, 2007
Business Week, May 16, 2007
Risk, in the traditional business sense, is an assessment of the downside that might result from taking a particular action. If the perceived level of risk is too high, people working within a business-as-usual paradigm look for a less-risky alternative, or even forego action altogether. In the lexicon of most designers risk isn’t a measure of ‘the downside’; instead, it is a measure of upside and opportunity. If the risk isn’t great enough, designers might well ask themselves, “why bother?”
Book: The Cluetrain Manifesto . . . the end of business as usual
by Rick Levine, Christopher Locke, Doc Searls, David Weinberger
Basic Books 2001
A classic on the impact of the internet.
"People of Earth ... A POWERFUL GLOBAL CONVERSATION HAS BEGUN. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter -- and getting smarter faster than most companies."
Book: The Black Swan . . . The Impact of the HIGHLY IMPROBABLE
by Nassim Nicholas Taleb
Random House 2007
"A Black Swan is a highly improbable event with three principle characteristics: It is unpredictable; it carries a massive impact; and after the fact we concoct an explanation that makes it appear less random, and more predictable."
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