November 2008



"NEW GROWTH doesn't come easy . . . New thinking must be stimulated . . . New patterns of behavior established . . . New courses of action initiated . . . Action taken with a BIG future in mind."
Doug Berger
Publisher & Managing Director

INNOVATE Llc. is your source for . . . Growth through BreakAway Innovation


    The Thought Column . . . . . . . . . . . . . . . . . . . . . . . .

Bernd Schmitt
Schmitt is a professor of international business at Columbia University, where he directs the Center on Global Brand Leadership. He has authored Experiential Marketing, Customer Experience Management, and numerous articles. In this interview, Schmitt reviews some of his thinking on customer experience marketing and different ways to leverage bold ideas.

Tamara Erickson
Tammy is a McKinsey Award-winning author and widely respected expert on organizations and key workforce trends. She has co-authored numerous articles for Harvard Business Review and MIT Sloan Review. Her most recent article is "Eight Ways to Build Collaborative Teams." She is the author of Plugged In: The Generation Y Guide to Thriving at Work. In this interview, Tammy discusses key trends affecting organizations and her perspectives on establishing collaborative cultures.


    
Interviews and Articles . . . . . . . . . . . . . . . . . . . . .

Kurt Swogger, Vice President (retired)
Kurt held a variety of positions across many Dow businesses, with a focus on Research and Development and New Business Development. He is best known for his 15 years as the R&D leader, instrumental in transforming the plastics business into the most valuable franchise in Dow.

Michael Giersch. Vice President, Strategic Planning
Mike's current responsibilities include managing the corporate strategic planning process and secretary to the Corporate Strategy Team. Mike's article provides insights into IBM's efforts towards systematically creating new, strategic areas for growth.

Trisha Pergande, Marketing Director
Trisha is a Marketing Director on the iSquad, an internal consulting group at General Mills. The iSquad coaches the development of new product strategies for General Mills' divisions. Trisha discusses General Mills Immersion-Interaction-Ideation approach to creating growth opportunity platforms.

Jane Seagrave, Senior Vice President for Global Product Development
Jane oversees the development of AP's next-generation multimedia products, mobile and Web video, as well as key content verticals including entertainment, sports and business.

 


Regular Features . . . . . . . . . . . . . . . . . . . .

INNOVATE Speaks . . . Doug Berger to speak at
- Business Management Association
- Association of Internal Management Consultants
- Somerset County Business Partnership (NJ)
    

The INNOVATE Resource Library (new additions)
- The One Hour Breakthrough by Doug Berger (book pre-publication download)
- "BreakAway Growth . . . Is your potential getting realized?"article by Doug Berger


Innovation Conferences

- User Experience Design & Innovation | 8-10 Dec 2008| Newport Beach, CA
-
CoDev 2009 | Building Open Innovation Capability | 26-28 Jan 2009 | Scottsdale, AZ
- Front-End of Innovation - Europe | 26-28 Jan 2009 | Monte Carlo, Monaco


Check out our New-to-the-Company Growth Workshop. It is helping corporations to crack the code on commercializing organic growth from non-traditional sources.

For more information about INNOVATE and The Innovators ezine visit innovate1st.com or contact Jaymie Berger, +1.732.564.9145 or Jaymie@innovate1st.com

 
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